Validatum® is the foremost architect of legal services pricing practice internationally. We are a specialist legal services pricing consultancy based in London but with a wide international reach, and regarded by many as the leading niche consultancy of its kind in the world. Our sole focus is legal services pricing; the most challenging and rapidly evolving aspect of the lawyer/client relationship.

Our Clients

Validatum® works solely with the 'sell' side of legal services. Over the last few years, we have had the opportunity to work with a wide range of law firms and barrister's chambers with turnovers of £10 million ($US15m) to £1.25b ($US1.9b). Our clients are regional, national, international, boutique, full-service, and in multiple jurisdictions including the United Kingdom, Europe, North America, Asia and Australasia. This diversity provides us with deep insight into what at any time constitutes legal services pricing best practice. Some of the clients with whom we have recently worked include...

View all clients

Our Services

In a world of increasing specialisation, it is not possible to be the best unless you are focused. That's why legal pricing is Validatum's sole speciality. We have developed a suite of very targeted services to assist law firms and barristers chambers with every aspect of pricing governance, pricing analytics and pricing execution. Some of our most popular and in-demand services include...

You have successfully signed up to our Newsletter

There was an error and you were not signed up to the Newsletter

Our Process

Firms usually make initial contact with Validatum® through their Managing Partner, Finance Director, COO or Head of Learning and Development.


Firms initially want to have a general discussion about what their needs are, where they perceive they are on the pricing sophistication journey, what objectives and outcomes they would like to achieve from working together and whether we have the capability to deliver those outcomes.


We provide an overview of our capabilities and resources. We also offer to put the firms' senior leadership in touch with their counterparts in other firms we have worked with to have a frank discussion about the other firms' experience of working with us. This provides valuable insight.


Some firms are beginning the pricing journey from 'ground-zero' and aren't sure where to begin, some have made good progress but momentum has stalled and others have had a number of false starts. We will recommend a series of formal and informal strategies to identify the firm's pricing pressure points and current status.


Because we offer a completely customised approach to addressing firms' pricing needs, there is no one-size-fits-all solution. Our diagnostic and needs analysis identifies the major pricing pressure points within the firm as well as opportunities for swift implementation and early quantifiable successes.

"Validatum® is without doubt the leading international legal services pricing consultancy."

Professor Stephen Mayson - Globally recognised law firm strategist and member of the Validatum® Advisory Board.

Latest Articles and Events

The Power of Irrational Pricing

When presented with a range of pricing choices, are client’s more likely to make a rational or irrational decision? In recent years behavioural economists have generally supported the concept of ‘homoeconomicus”; buyers characterised as powerful, calculating decision-makers who base their decisions on rational, objective and consistent preferences.

June 25, 2015

The Pricing Espresso

With The Pricing Espresso we aim to bring you your morning pricing 'shot' - the best, most interesting, thought provoking and informative material we can find globally which will be of interest, relevance and help to you in your firms pricing challenges.

May 31, 2015

Pricing Power: The Dark Art

Pricing in law firms began, and to a shocking degree still continues, as an exercise in sticking your finger in the wind combined with intensive (but plausibly deniable!) efforts to find out what they're doing down the block, finalized by Kentucky windage in the form of a percentage increase over your rates last year. Low-tech, impressionistic and intuitive, data-free, and almost certain to be random in its accuracy in correlating clients' perception of value with marketplace dynamics. Or, as one managing partner we're fond of described it: "The dark art."

May 13, 2015

Validatum® Global Pricing Best Practice Conference

The definitive legal services pricing event in 2015 for larger law firms. Pricing, bids, pitches, tenders, procurement, GCs, project management, litigation funding, pricing IT, litigation costs, Marketing & BD using pricing - this event has it all.

Event London, England June 30, 2015